04
Jun
London Olympic Logo - Branding The Ass
I understood branding to be something you did to the rear end of a horse, and that would appear to sum this effort up: Check out the London 2012 Olympics logo
Wow. Can you tell what it is yet? Apparently:
“This is the vision at the very heart of our brand,”
Says Lord Coe, a guy who made a living running around in circles. And there’s more:
“It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.”
No really, that garish little squiggle (which no doubt cost the taxpayer a million or so) will do all that. Hold your aching sides together.
It was real bad news when the Olympics was awarded to London, and there’s no doubt that they will be massively over budget and will saddle future generations with colossal debt whilst leaving the country with nothing but some crumbling venues unused by the junk food and TV watching masses. Call me cynical if you will, but this is just another monument to the boundless ego of our politician, with not a thought to our future.
How many hospitals?
How many schools?
I just hope we don’t get any of it on us in Scotland. Perhaps a plus point for independence?
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June 4th, 2007 at 4:21 pm
Don’t talk to me about the Olympics
I was so hoping that Paris would win.
June 4th, 2007 at 5:12 pm
Well the Chicago 2016 logo was recently axed by the IOC as violating its rules — it looked like a torch, with a stylized Chicago skyline arising out of a blue handle symbolizing Lake Michigan. The reprimand (mind you the symbol had been used in Chicago’s marketing for a couple of years already and the IOC is just finding out about it?) is rumored to have potentially caused fatal damage to our chances to be the next host after London.
June 4th, 2007 at 6:26 pm
Count yourselves lucky if that’s true Curmudgeon - the games were estimated to cost us £2billion during bidding, now we’ve won them that figure’s already up to £4billion.
Sickening.
June 4th, 2007 at 6:49 pm
Don’t get me started…Vancouver is trashing itself and spending massive amounts of money for a two week event.
What a waste..and we have the Inukshuk as our symbol…something from the NORTH..the YUKON…doesn’t even relate to anything OUR local natives do.
Sigh…we haven’t seen the rest of the hell yet.
June 4th, 2007 at 8:50 pm
[...] took years to design - I think I’ll do it for half the price and give it to you in a week; Thermal hopes it won’t rub off to the Scots, I don’t blame you; BoingBoing even lambasts the [...]
June 4th, 2007 at 9:56 pm
Unfortunately we’ll be seeing a fair bit of it here in Scotland. No doubt.
My only hope is that they reverse the stupid decision as soon as possible!
June 4th, 2007 at 10:10 pm
Alison i was to hoping Madrid would won!!
Come on Madrid 2016!
June 4th, 2007 at 10:27 pm
I fully understand those who have chastised the logo for looking as though it has been cobbled together by some child, or lacking severely in
representing london and the true nature of the olympic games, what i find most disturbing however is the fact that the more i look at the logo the more i read the letters Z I O N. Or put together Zion. is this not supposed to be a logo that unites “all the worlds great religions”, as quoted by Tony Blair only yesterday. Or to quote Sebastian Coe “This is the vision at the very heart of our brand,”
June 5th, 2007 at 12:36 am
I think it’s brilliant. Really really good.
June 5th, 2007 at 9:33 am
Pinksy, you forgot the closing /sarcasm tag….
Time to move even further north then David….
I’ve heard that if you play the logo backwards Jamie it says ‘Satan is lord’
June 5th, 2007 at 11:57 am
[...] just as responsible as the design agency. Elbowruminations throw Miami Vice and WHAM! into the mix. Chris at Thermal calls it a garish little squiggle. Seth Godin reckons it’s just a jaggy [...]
June 5th, 2007 at 4:50 pm
What the ??? It boggles the mind that so much money is wasted on such crap.
June 5th, 2007 at 7:23 pm
sheesh I could do better than that.
June 6th, 2007 at 12:20 am
I see Crunchy’s already shared my opinion with you!
But wow - I guess we’d better stop complaining about our stupid logo…. that one takes the cake!
June 6th, 2007 at 10:16 am
Have you heard the latest? The moving version triggers fits…
June 7th, 2007 at 1:28 am
omg http://www.collegehumor.com/video:1762625
June 8th, 2007 at 9:44 am
Erika that is amazing
Top quality, did they not notice what the hands were doing? 